E-Commerce & Performance Marketing Advisor

Focused on profitable, durable growth.

Helping e-commerce teams scale without breaking margins or operations.

DTC · MARKETPLACES · PAID MEDIA · ANALYTICS · SYSTEMS · AI PRODUCTS

Client Projects (Login)

10+ Years in E-Commerce & Performance Marketing

8+ Years Leading DTC Growth at Director Level

Multi-Year Double & Triple-Digit Digital Growth

Multi-Channel: DTC & Marketplaces

Performance Marketing & Analytics

Systems & Operations

About

I work with e-commerce businesses where growth, profitability, and operational reality must align. My background spans DTC leadership, performance marketing, analytics, and systems, allowing me to operate across strategy and execution. I focus on building durable growth engines and helping teams make disciplined, data-driven decisions.

Focus Areas

Growth & Performance

Paid media strategy and structure
Scaling with ROAS and contribution margin discipline
Creative and testing frameworks

E-Commerce Operations

DTC growth strategy
SKU and catalog performance
Pricing, margin, and inventory alignment

Data & Systems

KPI definition and dashboards
Forecasting and demand planning
Translating data into executive decisions

Proof of Impact

Led double- and triple-digit DTC growth for 8+ consecutive years
Built scalable performance systems supporting sustained growth
Improved cross-functional decision-making through integrated analytics
Supported DTC and marketplace expansion across major channels

Selected Work

FOUNDER · PRODUCT · AI

PDPilot

My own AI product specialist for BigCommerce product pages. It answers shopper questions using only the store's real product data.

Shoppers buying considered products ask detailed questions about materials, dimensions, colors, stock and delivery before they buy. Generic chatbots guess. PDPilot answers only from the store's own catalog and says so when the answer isn't there.

Grounded answers from product data, live stock and variant status, and delivery estimates
Zero layout shift and no AI calls until a shopper asks
Multi-tenant SaaS with tenant isolation, bot protection and cost controls
Per-store settings for delivery rules, product relationships and styling

Founder. Product strategy, design, architecture and build, end to end.

In private pilot with a luxury furniture brand; preparing for public launch.

pdpilot.ai

How I Work

I typically work with established e-commerce businesses navigating scale, complexity, or plateaued growth. Engagements range from advisory to hands-on leadership depending on the problem and internal team structure.

I do not offer commodity ad management or short-term growth tactics.

Contact

If you believe my experience may be relevant, feel free to reach out.

Working with a limited number of engagements at a time.

Based in the U.S. · Working with select clients