E-Commerce & Performance Marketing Advisor
Focused on profitable, durable growth.
Helping e-commerce teams scale without breaking margins or operations.
DTC · Marketplaces · Paid Media · Analytics · Systems
About
I work with e-commerce businesses where growth, profitability, and operational reality must align. My background spans DTC leadership, performance marketing, analytics, and systems, allowing me to operate across strategy and execution. I focus on building durable growth engines and helping teams make disciplined, data-driven decisions.
Focus Areas
Growth & Performance
- Paid media strategy and structure
- Scaling with ROAS and contribution margin discipline
- Creative and testing frameworks
E-Commerce Operations
- DTC growth strategy
- SKU and catalog performance
- Pricing, margin, and inventory alignment
Data & Systems
- KPI definition and dashboards
- Forecasting and demand planning
- Translating data into executive decisions
Proof of Impact
- Led double- and triple-digit DTC growth for 8+ consecutive years
- Built scalable performance systems supporting sustained growth
- Improved cross-functional decision-making through integrated analytics
- Supported DTC and marketplace expansion across major channels
How I Work
I typically work with established e-commerce businesses navigating scale, complexity, or plateaued growth. Engagements range from advisory to hands-on leadership depending on the problem and internal team structure.
I do not offer commodity ad management or short-term growth tactics.
Contact
If you believe my experience may be relevant, feel free to reach out.